Running an e-commerce business and simultaneously trying to scale the search engine results page isn't an easy task, especially for startups and smaller online businesses. Various optimization tips implemented by you or your team can't replace the tried-and-tested marketing solutions and are a complete waste of resources that will inevitably adversely affect your business.
Trying to develop an e-commerce marketing strategy isn't as easy as it sounds. While there are many online tutorials detailing how it's done, there are subtle and important nuances many of those tutorials don't discuss.
It may be best to leave your business' marketing campaign to the experts while you focus on what you do best: running the core operations of your business. In this guide, we'll discuss full-service e-commerce marketing agencies, the digital marketing strategies they provide, and the values of partnering up with one such company.
Why Partner With an Ecommerce Marketing Agency?
To fully understand the value of hiring a full-service e-commerce marketing agency to do your marketing, it's important to understand what one such agency does. Before we dive into the "why", let's first briefly discuss the "whats".
Full-service e-commerce marketing agencies specialize in a comprehensive range of e-commerce marketing services, from market research, development, and implementation of marketing strategies to analytics, KPI monitoring, and further optimizations of said strategies for maximum impact.
We'll discuss the full range of services in the later section of this guide, but for now, it's important to note that these agencies tailor their strategies to enhance your online presence, drive business growth, attract potential customers, aid customer retention, and ultimately increase online sales.
You should entrust your marketing efforts to a full-service e-commerce marketing agency, as they grant you access to a team of marketing experts who, backed by streamlined communication and knowledge, are well-versed in developing and implementing cohesive marketing strategies.
Additionally, these digital marketing agencies can adapt to the needs of growing businesses much faster, allowing them to alleviate the burdens of scaling (such as costs and administrative tasks) from their clients' shoulders. This makes hiring them more economically viable than building and maintaining an in-house marketing team.
Ultimately, the main reason to partner with a full-service e-commerce marketing agency is their cost efficiency; these agencies allow you to leverage the expert strategies of an in-house team without the additional costs of actually having to build and maintain such a team.
Components of Our Ecommerce Marketing Agency Process
Our e-commerce marketing process is designed to provide measurable results by combining strategy, creativity, and data-driven insights gathered from all marketing channels. The initial steps include the initial consultation, during which we discuss your business goals, target audiences, and selling propositions.
This is followed by market research, which involves analyzing your competitors, industry trends, and customer behavior. The data derived from market research is subsequently used to develop tailored e-commerce marketing strategies that align with the previously discussed business goals.
The following steps include various audits of your website and your current marketing implementations. These audits evaluate the user experience your website provides, leading to further e-commerce SEO and mobile optimizations that provide a seamless user experience across multiple devices and significantly boost your search engine rankings.
Simultaneously, a search engine marketing strategy is implemented, usually through running PPC ads on Google Ads and Bing, as well as other search engines. This is complemented by extensive social media advertising and content creation.
This implies some level of A/B testing, behavioral analysis, and KPI metrics monitoring to provide transparent reports, showcase performance and return on investment, and refine marketing strategies further based on data-driven insights.
E-commerce Marketing Agency Services
The full-service e-commerce marketing companies offer a myriad of services when it comes to online marketing of online stores and e-commerce brands. The extent to which these digital marketing services are applied mostly depends on your industry, target audiences, and your pre-existing marketing efforts and may include the following:
E-commerce website design and development: Full-service agencies have the know-how to completely build your e-commerce website from scratch and optimize it to ensure seamless user experience across all platforms.
Search engine optimization: SEO services refer to implementations that improve organic search rankings for relevant keywords and drive organic traffic. There are many aspects of SEO, including on-page and off-page optimization, technical optimizations, and backlink building, the latter of which requires not only expertise, but also networking and relationships, as well as time and resources.
Pay-per-click (PPC) advertising: While the ultimate goal is to increase organic traffic, initial traffic is usually driven by paid search or PPC advertising. These services include creating and managing paid ad campaigns with targeted ad placements.
Social media marketing: Running paid and organic campaigns on social media platforms, such as Facebook, Instagram, or LinkedIn, as well as developing influencer marketing strategies, increases your online visibility and raises your brand awareness.
Content marketing: Full-service agencies cover all the aspects of content marketing, including all the research, content creation, tweaks, and updates. This includes developing blog posts, product descriptions, and videos that engage and inform the audiences and provide a boost to the SEO aspect of digital marketing.
Email marketing: Email marketing refers to personalized email campaigns that increase open and conversion rates, address abandoned carts, promote offers and lower pricing, and increase customer retention.
Conversion rate optimization: CRO involves analyzing website data to improve user experience and maximize sales by optimizing CTAs, page layouts, and checkout processes.
Marketplace management: Just like with other aspects of digital marketing, full-service marketing companies also optimize product listings on Amazon, eBay, and other e-commerce marketplaces. This may include inventory management, reviews, and other advertising campaigns.
Why Work With Us?
Orchard Marketing provides comprehensive e-commerce and digital marketing services for its clients and customers, allowing business owners to focus on growing other core areas of their business that drive e-
commerce growth and sales.
If you want to learn more about how we can help you with e-commerce marketing, don't hesitate to contact us and get a free audit. We also encourage you to contact us regarding any inquiries you might have; our team of experienced professionals will gladly answer any questions you might have.
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