Running and growing a business while staying on top of ever-changing marketing trends isn’t as easy as it might initially seem. There are a lot of decisions to be made on top of those already associated with running your business, which can quickly overwhelm you or adversely affect the implementation of an adequate digital marketing strategy.
This is where digital marketing agencies come in, and in this article, we’ll discuss what those agencies are, how they might help your business, and what to look for when choosing a digital marketing agency in 2025.
What is a Digital Marketing Agency?
A digital marketing agency is a marketing company that specifically caters to modern businesses and their evolving marketing needs in the digital age. However, these companies don’t just advertise or help you develop a marketing strategy for your business.
Instead, these companies also help you advertise yourself by enabling you to establish a prominent online presence. To do so, they bring together many different disciplines, like content creation, web design, graphics design, and development, along with all the necessary tools and techniques to get the job done.
The results of this collective effort improve your search engine optimization (SEO), drive organic traffic, deliver your content to your target demographics, and increase brand awareness, driving business growth.
Developing a high-quality marketing strategy is important because more than 80% of consumers conduct online research before making a purchase decision. As a result, it’s vital to develop a strong digital presence that engages with potential customers and nurtures them through their customer journey.
Think of a full-service digital marketing agency as your partner in the digital space that helps you develop, implement, and manage data-driven digital marketing strategies and digital marketing campaigns across different digital platforms.
Why Work With a Digital Marketing Agency?
Digital advertising differs significantly from traditional advertising in that it can provide you with insight into your customers’ purchasing habits, behaviour, and even purchase history.
It also allows you to analyse your website traffic and customers’ click-through metrics from email marketing, social media advertising, and other online marketing. This provides you with direct insight into the effectiveness of your digital marketing ad campaigns, allowing you to tweak said strategies to attract even more customers.
Hiring a digital marketing agency not only allows you to see which of the aforementioned strategies need improvement but also provides you with actionable steps to increase the effectiveness of said strategies. Ultimately, it’s not outside the realm of possibilities for a marketing consultant or a marketing expert to completely abandon one marketing strategy in favour of another.
The reason why you need a digital marketing strategy is expertise! Digital marketing specialists will help you formulate and implement a digital marketing strategy that reaches your target audience most effectively while also measuring the effectiveness of these strategies and identifying areas in need of additional improvement or optimisation.
Regardless of whether you’re running a small business or a large e-commerce website, hiring a marketing agency is a more cost-effective solution to marketing, especially if you’re very involved in day-to-day operations, lack marketing expertise, or both.
Types of Digital Marketing Agencies
Well, before you start searching for a good digital marketing agency for your business, it’s important to outline your marketing and business goals and objectives that are specific to your industry.
Next, you need to decide on which type of digital marketing agency you want to hire. There are two types of digital marketing companies:
- Full-service digital marketing agency: These agencies offer a comprehensive range of marketing services, which often include website design, web development, SEO services, and a full scope of digital marketing solutions, such as Google Ads, pay-per-click advertising (PPC campaigns), landing pages, content marketing, social media marketing, and marketing automation.
- Specialised agencies: Specialised agencies focus on specific aspects of digital marketing, such as SEO, social media marketing, website development, or web design. This makes them better suited for businesses with specific marketing needs but ill-suited for businesses that need assistance across multiple marketing channels and marketing disciplines.
After choosing the type of digital marketing agency that suits your business needs, check out the company’s portfolio to see if there are any previous projects that might resonate with your brand or advertisement goals. Examples are always welcome, regardless of what industry you’re operating in, and pointing toward a specific goal makes the entire process easier for everyone involved.
Checking out customer testimonials and ratings on credible rating platforms is always a good idea. Make sure to ask about the company’s pricing model and whether or not the agency offers customizable packages, and as a general rule, always make sure to read the fine print of any contract you sign.
Choosing the Right Digital Marketing Agency
The benefits of hiring the right digital marketing agency are obvious, but not all agencies are the same. The company you opt for needs to provide value to your business, such as creating strategies to improve brand awareness and deliver valuable content to prospective customers. Here’s what you need to do:
- Define your goals and objectives: It’s important to set specific goals and objectives for your business and your marketing strategy, as these will provide measurable metrics (KPIs) which you can use to track the effectiveness of your internet marketing plan.
- Finalize your marketing budget: With goals and objectives in mind, the next step is to finalize the marketing budget. This will help you identify and allocate the funds necessary for ad spend and lead generation tactics.
- Make a list: Make a list of potential digital marketing agencies you’d work with, and consider things such as reputable reviews and the company’s portfolio to best cross-reference companies and their capabilities, with the previous items from this list.
- Schedule a meeting: After you’ve selected a digital marketing team you’d like to work with, it’s important to set up a meeting to discuss your company’s marketing goals and budget, conduct market research, and develop the buyer’s persona.
Summary
Hiring a reliable digital marketing agency makes a world of difference when it comes to running a successful business, regardless of whether or not you have an established presence in both the online and physical world, or whether you’re a startup or a massive enterprise. If you’re looking for a reliable company to help you with your digital marketing efforts, don’t hesitate to contact Orchard Marketing, your trusted partner for result-driven, data-driven strategies that increase rankings, lead generation, and conversion rates.