E-Commerce SEO Services
Professional eCommerce SEO Services
Climbing to the top of various search engines should be the goal of every business owner who wants to grow their business and exponentially increase their revenues. However, the competition is tough, and getting ahead, even online, often proves to be quite challenging.
With that said, running a successful e-commerce business isn’t a matter of luck but a result of a well-developed business strategy. Driving traffic should be at the top of the priority list for e-commerce businesses, and that’s what search engine optimization (SEO) enables.
Having a well-developed SEO campaign in place makes all the difference, as it helps your e-commerce website establish a prominent online presence that attracts more traffic and more conversions. In this guide, we’ll go over SEO for e-commerce, how it works, and what services are included in professional SEO services for e-commerce.
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How Does E-commerce SEO Work?
To understand how E-commerce SEO works, we first have to discuss what SEO is. Search engine optimization (SEO) refers to digital marketing processes and practices that improve your e-commerce platform’s visibility and positioning in the search engine results page (SERP) during organic search.
Increasing your position in the SERP increases your business’s visibility, boosts your organic traffic, and increases your conversion rates. The way this works is similar to how SEO works for any website; search engines like Bing or Google use bots to crawl and index e-commerce sites and analyze everything, ranging from product pages to category hierarchies.
These bots also scan both external and internal links, product descriptions, images, and metadata to understand the structure and relevance of your e-commerce store and index them. When a potential customer enters a query, Google’s algorithm evaluates indexed e-commerce pages based on various factors, such as relevant keywords, page quality, site structure, and user experience, to provide the best possible results.
Developing and implementing a good SEO strategy helps your business meet the critical criteria needed to rank higher on SERPs, thus attracting more qualified traffic and ultimately driving sales.
Why is E-commerce SEO Important
The technical aspect of opening an e-commerce store isn’t all that difficult. However, gaining new customers and establishing your newly opened store as a go-to place for online shoppers is an entirely different story.
Massive companies can afford to spend hundreds of thousands of dollars on e-commerce marketing, but startups often don’t have such resources. This is where SEO for e-commerce comes into play, and in the following section, we’ll explain why e-commerce SEO is so important:
Consumers are Online
More than 60% of all traffic on the internet comes from search engines, and 92% of that comes from Google Search. This isn’t all that surprising, considering that search engines are the most common way users navigate the web.
It’s important to acknowledge that Google processes well over 90 thousand inquiries per second, and 84% of organic clicks happen on the first page of Google’s SERP. Of those 84%, approximately 54% of organic traffic goes to the top three search results pages. And the #1 organic search result page gets approximately 30% of organic traffic.
This matters, as more than 50% of consumers rely on Google to search and discover new brands, and nearly 60% of shoppers reported using Google to research both in-store and online purchases.
To put things in perspective, Google processes 8.5 billion searches daily, and let’s assume that 1% of searches are consumers searching for a product. That’s 85 million searches, of which more than 11.5 million people will visit the top SERP result. If we assume that the typical conversion rate for an e-commerce business is 2.5%, that’s nearly 290 thousand purchases.
If you think that number is too high, please remember that Amazon receives nearly twice as many orders in just one hour. Given the numbers, it’s quite evident why e-commerce SEO is important for your business.
Covers Your Entire Marketing Funnel
A good e-commerce SEO strategy covers every stage of your marketing funnel. Its SEO-driven content (such as Buyer’s Guides, blog posts, infographics, social media marketing) helps attract potential customers by answering any product-related questions and increasing your brand’s online visibility.
By optimizing category and product pages, your SEO strategy facilitates better product discovery and comparison, allowing customers to evaluate different options seamlessly and contributing to an overall improved user experience.
Post-purchase, your SEO implementation continues to support customer retention through email marketing, informative content, and various updates that encourage repeat visits and foster brand loyalty.
Increased Revenue and Better ROI
The cost of investing in SEO mostly depends on your goals, your overall SEO, and whether you’re taking a DIY approach or hiring a digital marketing agency.
Increased traffic is a direct consequence of a higher search engine ranking, and according to the Law of Averages (a marketing term), higher traffic volume implies higher sales and increased return on investment (ROI). Here’s an example of how it works:
Suppose that 200,000 people search for “men’s shoes” each month. Assuming that you’re ranking as #1 on SERPs, you’re receiving 30% of all organic clicks, which means that 60,000 visitors are showing up on your website each month looking for men’s shoes.
If your business has a conversion rate of 2.5%, this single keyword term will bring in 1,500 sales each month. It’s not hard to imagine what would happen if your business simultaneously ranked high for keywords such as “men’s sneakers” or “ladies’ shoes”. There’s also a compounding effect: if you rank high for one keyword term or keyword string, your e-commerce website will start ranking for related terms as well.
What Does E-commerce SEO Service Include?
SEO for e-commerce isn’t just about optimizing product pages and categories. Instead, it encapsulates a range of different SEO services and often overlaps with broader digital marketing channels. The services that are included with professional e-commerce SEO are as follows:
E-commerce SEO Audit
Before you begin developing and implementing your SEO strategy, it’s important to audit your current visibility, ranking, and SEO efforts. SEO audits will help you identify any potential issues associated with SEO that are plaguing your online business while also allowing you to implement changes in your current e-commerce SEO strategy to make it more effective.
Audits assess different metrics, including crawlability, indexability, page loading speeds, mobile-friendliness, backlinks, user experience, content, and existing duplicates, with the aim of detecting any issues that might be hindering your SERP performance.
This service also helps you audit different data, such as e-commerce keyword research, keyword ranking, technical SEO, and content audits. Admittedly, audits don’t provide step-by-step solutions to any of these issues, but the insight they provide is enough to create a roadmap leading to resolution.
Technical SEO
Technical SEO refers to the processes that optimize your website’s structure for faster site speed and shorter page loading times, as well as mobile responsiveness. We’re living in an age where information is instantaneous, and people dislike slow load times. Failing to optimize your technical SEO will drive your potential customers to your competitors with faster page speeds.
On-Page SEO
While related to technical SEO, on-page SEO doesn’t actually involve optimizing the pages’ technical performance. Instead, it’s more focused on their content, such as the use of relevant keywords in titles, headings, product descriptions, title tags, and meta descriptions.
On-page optimizations also ensure that your pages have high-quality content devoid of any duplication, as well as good internal linking between related products and product category pages, thus enhancing the user experience further and driving online sales.
Content Writing
Content writing is a form of content marketing that aims to connect consumers who seek products or services with businesses that provide them. This type of content often includes blog posts, articles, and video content, but it can also translate to influencer marketing, email marketing, infographics, and content on your landing pages and product descriptions.
The main point of content writing is to create fantastic content that will be easily accessible and easily digestible and turn the visitors of your e-commerce store into leads and customers. Your content provides a solution to the customer’s problem, and with high-quality content, you’re also establishing trust and authority among your target audience and loyal customers.
Content also keeps customers engaged, giving them something to share on social media platforms, which additionally allows you to “harvest” the benefits of free social media marketing.
Keyword Research and Optimization
Content marketing and content writing refer to creating quality content based on the target keyword ideas or search terms. Keyword research and optimization are part of your on-page SEO that allows you to establish your thematic relevance and increase your SERP ranking.
The research itself is conducted when creating content for your e-commerce blog or product description and leads to the product page on your store through internal linking. Along with other aspects of SEO, keyword optimization is among the greatest drivers of organic traffic.
However, they’re not the only drivers, as you still need a structured content creation strategy that involves creating new, updating the existing, and removing duplicate content. Thus, both keyword research and optimization pay off tremendously as they’re implemented in the content that drives your website’s ranking.
How We Can Help?
In-house SEO vs. outsourcing is often a big question asked by businesses of all sizes. Building an in-house team requires keeping several ecommerce SEO experts on your payroll, which is typically reserved for larger enterprises. Smaller and medium-sized businesses and marketplaces often fare better when outsourcing their marketing to an e-commerce SEO agency.
Outsourcing your SEO efforts often provides a much better return on investment compared to running an in-house team. It also allows you and your internal team to focus more clearly on running your business and making e-commerce sales.
At Orchard-Marketing, we understand the importance of implementing a good digital marketing strategy, which is why we strive to provide the best digital marketing solutions and strategies for our customers. So, why not leave your SEO efforts to the pros? We’ll help you develop and implement your SEO so that you can focus on other areas of your business that drive sales and growth.
FAQ
Here are some of the most commonly asked questions about SEO for e-commerce businesses:
What is e-commerce SEO?
In short, SEO is the process of improving and optimizing your e-commerce website to increase its position on SERPs in targeted Google searches. This will increase your organic traffic and conversion rate, which is one of the best investments you can make, as it continuously provides value over time.
How is e-commerce SEO different from normal SEO?
E-commerce SEO focuses on optimizing our online store to drive product visibility and sales, while regular SEO usually focuses on optimizing content-driven or lead-generation sites. In that respect, e-commerce SEO is much more complex, as it supports complex architectures with thousands of products and category pages, dealing with issues such as crawl budget, duplicate content, and structured data.
How much do e-commerce SEO services cost?
The cost of e-commerce SEO services can vary significantly depending on the size of your online store, the level of competition in your specific industry, and your business’s unique objectives. Thus, not all businesses require the same services, and SEO strategies are usually custom-tailored to meet the unique needs of your business. To get a customized proposal and learn more about how Orchard Marketing can help you grow your e-commerce business, contact us today.
How long does e-commerce SEO take?
Search engine optimization is not a sprint race but a marathon. It’s a long game that requires meticulous planning and strategy but yields incredible results to those who develop and implement their strategies accordingly. More importantly, an adequately implemented SEO creates a positive feedback loop: as your site ranks higher and attracts more visibility, it also strengthens your SEO performance, thus building lasting authority and sustained traffic over time.
Summary
Despite being immensely powerful, SEO is a long game that can provide benefits with minimal tuning and adjustments past the initial setup. If you want to learn more about how SEO might help your e-commerce business, don’t hesitate to contact Orchard Marketing today.
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